Meta ads that open with the problem.
Static ad creative for DTC brands, built around what your customer is already thinking, not what your product page says. Fewer scrolls past. More clicks through.
Most ads sell the product.
Mine sell the relief.
Product-forward, easy to scroll past.
- Opens with a clean product shot and a logo
- Copy talks about features nobody asked about
- Looks like every other ad in the feed
- Low CTR, rising CPCs, creative fatigue
Opens with the thought your customer already has.
- Hook names the exact frustration in their words
- Side-by-side comparisons make the switch obvious
- Product shows up as the payoff, not the setup
- Built to be tested, iterated, and scaled
Snoozio: 4.75% link CTR on a problem-first hook.
I launched my own sleep brand and tested problem-first hooks against comparison angles. The winning ad now sets the bar every new test has to beat.
Creative that's ready
to go live.
Every package ships as ready-to-upload Meta statics in feed and story sizes, with the reasoning behind each angle.
Swipe →Starter test
A focused batch to find out whether problem-first creative beats what you're running now.
- 3 static ads, 3 distinct angles
- Feed (4:5) + story (9:16) sizes
- Hook & angle rationale
Creative batch
Enough variety to run a proper test: multiple hooks per angle so you can find a winner, fast.
- 6 to 10 static ads
- Comparison, problem & upgrade angles
- Feed + story sizes
- One round of revisions
Ongoing creative
A steady flow of fresh statics to fight fatigue, with new tests built off your winners.
- Monthly creative drops
- Iterations on your best performers
- Priority turnaround
Brief to live in four steps.
Discovery
You share your product, customer, and what's running now. I dig into reviews and competitors.
Angles
I map the problems your customer actually feels and pick the hooks worth testing.
Creative
Statics designed and written, delivered ready to upload in every size you need.
Iterate
Once data comes in, we double down on what wins and cut what doesn't.
Across sleep, skincare & drinks.
Good questions.
Something else on your mind? Ask in the contact form. I reply within 24 hours.
What kind of brands do you work with?
DTC brands selling on Meta, especially sleep, skincare, supplements and consumer products where the customer has a clear, relatable problem.
Do you run the ads too?
My focus is the creative: angles, hooks, copy and design. You or your media buyer launch it. I'm happy to advise on how to structure the test.
What do I need to provide?
Product photos or access to your assets, a quick brief on your customer, and anything you know about what has or hasn't worked before.
How fast is turnaround?
Most batches are delivered within a week of the brief. Timelines are confirmed up front before any work starts.
How is pricing set?
By batch size and scope. Tell me what you need in the contact form and I'll send a clear quote, no retainer required to start.
Your next winning ad
starts with a problem.
Tell me about your brand. You'll get a reply within 24 hours with ideas on where I'd start.
Every ad, every angle.
Live-tested ads from my own brand, plus spec creative for brands I'd love to work with. Tap any ad to view it full size.
Want ads like these
for your brand?
Real account. Real numbers.
The thinking behind the ads: the problem, the angles, and what the data said.
Your brand could be next.
Currently booking supplement and skincare brands.
Testing problem-first hooks on my own brand.
Safe ads, low engagement.
I launched Snoozio myself and ran its Meta ads end to end. My first creative was product-forward: clean product shots, safe copy, low engagement. The ads weren't earning their scroll.
Every ad opened with the customer's own thought, not the product.
Three angles, one framework.
I rewrote the framework around what actually stops scrolls in the sleep category. Three angles went live:
The product shows up in the payoff, not the setup.
A new control to beat.
The two strongest were "Awake at 3AM" (4.75% link CTR, $0.92 CPC) and "$8 Mask vs. Snoozio" (4.53% link CTR, $0.96 CPC). The problem-first hook is now the control that new creative tests against.
The ads
Want this for your brand?
Same framework, built around your customer's problem.
Live test data.
Early test on my own brand, Snoozio. Data from Meta Ads Manager, Sept 2026.
Link CTR by ad
Higher is better
Cost per link click
Lower is better
Full data
All ads, lifetime
| Ad | Brand | Format | Link CTR | CPC (link) |
|---|---|---|---|---|
| Awake at 3AM | Snoozio | Static | 4.75% | $0.92 |
| $8 Mask vs. Snoozio | Snoozio | Static | 4.53% | $0.96 |
| Old Mask vs. Snoozio | Snoozio | Static | 2.60% | $1.59 |
Let's find your
winning hook.
Let's put something in market.
Tell me about your brand and the ads you need. I'll come back with a quote and where I'd start.